Scaling the Direct-to-Consumer Horizon: Agency Founder Rok Hladnik on AI Advertising, Brand Expansion, and Guarding Margins
Executive Overview The direct-to-consumer (DTC) ecommerce ecosystem is undergoing a tectonic shift. As performance marketing platforms like Meta increasingly leverage artificial intelligence to automate ad placements and democratize creative optimization, traditional media-buying playbooks are losing their edge. For brands generating mid-to-high six and seven figures annually, survival no longer depends solely on clever ad targeting;…
