Quantifying the First-Party Advantage: Independent Study Reveals 331% ROI and Six-Month Payback for Azure Databricks
Executive Overview As enterprise organizations rush to modernize their data estates and accelerate generative artificial intelligence (GenAI) deployment, boardrooms and chief information officers (CIOs) face an imperative: proving tangible business value while keeping spiraling infrastructure costs and governance risks under control. Amid widespread cloud optimization efforts, data platforms are undergoing rigorous financial scrutiny. A comprehensive…