The Retail Media Paradox: Driving Billions in Ad Spend While Threatening True Profitability
Executive Overview Retail media—advertising published directly by digital retailers and e-commerce giants, best exemplified by Amazon Sponsored Products—has evolved from a niche marketing tactic into an undeniable juggernaut of the modern digital economy. Surging past early projections, the sector represents one of the fastest-growing segments in global advertising, transforming online storefronts, email lists, and category…
