The Retail Media Gold Rush: How E-Commerce Giants Are Turning Shopper Traffic into High-Margin Digital Empires
Executive Overview In the modern digital economy, the traditional retail playbook has been fundamentally rewritten. For decades, the foundational business model of commerce—whether executed within brick-and-mortar storefronts or across sprawling e-commerce domains—relied on a straightforward equation: buy goods at wholesale, mark them up, and sell them to consumers at a profit. While merchandise sales from…
