The Hybrid Playbook: Why SaaStr AI Relies on Third-Party Vendors for Volume, Yet Built Its Own Custom Outbound Prospecting Engine
Executive Overview In the rapidly evolving landscape of B2B sales automation, artificial intelligence promises a near-infinite scale of outreach. Yet, as organizations race to adopt AI-driven sales development representatives (SDRs) and outbound prospecting tools, a critical limitation has emerged: off-the-shelf software only sees a fraction of a company’s operational reality. Most commercial AI tools connect…
