Paramount Drops Showtime from Streaming Tier in Major Rebranding Shift
Executive Overview In a quiet yet strategic structural shift, media conglomerate Paramount Global has officially dropped the iconic "Showtime" moniker from its premier ad-free streaming tier. Moving forward, the subscription package formerly designated as "Paramount+ With Showtime" will be known simply as "Paramount+ Premium." The rebrand, scheduled to roll out fully by June 23, 2025,…
