The Death of the Multi-Year SaaS Contract: Why B2B Software Sales Must Adapt to the Age of AI
Executive Overview For over a decade, the Holy Grail of B2B software-as-a-service (SaaS) sales was the multi-year contract. Securing a three-year commitment from a new logo was celebrated as the ultimate validation of product-market fit, guaranteeing predictable revenue streams, lowering customer acquisition cost (CAC) payback periods, and pleasing venture capital investors who prized top-line visibility…
