Breaking the Ceiling: Why SaaStr’s Jason Lemkin Argues That Doubling Your Prices Is the Fastest Route to Upmarket Growth
Executive Overview In the high-stakes theater of B2B software and Software-as-a-Service (SaaS) startups, founders often find themselves trapped in a psychological and financial gravity well. They build a product that works, land their first handful of paying customers at modest price points, and then freeze. Terrified of hearing the dreaded "no," they keep their pricing…