Deconstructing the "Single Source of Truth": Why DAM Practitioners Need to Rethink Enterprise Data Boundaries
Executive Overview In the modern enterprise architecture, few mantras are repeated with as much uncritical reverence as the notion that a Digital Asset Management (DAM) platform serves as the "Single Source of Truth" (SSOT). It is a phrase stamped onto pitch decks, parroted in software evaluations, and recited in executive boardrooms like an incantation designed…