Hasbro Expands Global Location-Based Entertainment Footprint with Peppa Pig Play Cafe Debut and Transformers Reveal
Executive Overview Hasbro is aggressively scaling its footprint in the multi-billion-dollar location-based entertainment (LBE) sector, positioning iconic intellectual properties (IPs) like Peppa Pig and Transformers at the center of immersive, brick-and-mortar experiences worldwide. In a strategic expansion of its permanent attractions portfolio, Hasbro has debuted its third Peppa Pig Play Cafe in Suzhou, China. Designed…
