Capturing the Subcontinent: How Amazon’s Dual-Platform Strategy is Reshaping the Indian Streaming Ecosystem
Executive Overview India’s digital entertainment landscape is one of the most dynamic, rapidly expanding, and fiercely competitive media markets in the world. With a population exceeding 1.4 billion people, widespread mobile internet penetration, and rapidly shifting consumer habits, a one-size-fits-all approach is no longer viable for global streaming giants. Recognizing this profound heterogeneity, Amazon has…
