Exposing the Digital Phantom Economy: Inside the High-Stakes War on Ad Fraud with Jeromy Sonne
Executive Overview Digital advertising is facing a quiet, multi-billion-dollar crisis. For brands pouring capital into online campaigns, the assumption has traditionally been that their budgets are reaching real, breathing consumers actively considering their products. However, a shadowy, automated underworld of sophisticated bots, device spoofing, and illicit traffic generation is systematically bleeding marketing budgets dry. To…
