CATERPILLAR DRIVES DIGITAL TRANSFORMATION: THE STRATEGIC IMPERATIVE BEHIND THE NEW DIGITAL PRODUCT OWNER ROLE IN UNIFIED CATALOG MANAGEMENT
Executive Overview Industrial manufacturing is undergoing a profound transformation. As global supply chains grow increasingly complex and customer expectations shift toward frictionless, consumer-grade digital experiences, legacy manufacturing giants are being forced to rethink how they manage, govern, and syndicate product data. At the forefront of this evolution is Caterpillar Inc.—the world’s leading manufacturer of construction…
