A Radical Paradigm Shift: Inside GoPro’s Bold Entry into Interchangeable Lens Cinema with the Mission 1 Pro ILS
Executive Overview For nearly a quarter of a century, the name GoPro has been synonymous with a very specific style of filmmaking: ultra-wide, fixed-lens, highly durable action capture. From extreme sports to drone-mounted POV shots, the brand’s rugged ecosystem established a global standard. However, the official lifting of the embargo on the highly anticipated GoPro…
