The Death of Branded E-Commerce Has Been Greatly Exaggerated: Why Ditching Your Own Site for Marketplaces Is a Fatal Mistake
Executive Overview In the modern digital economy, visibility is the ultimate currency. Yet, securing and retaining that visibility across traditional Google Search, rapidly evolving generative AI search engines, and a hyper-competitive ecosystem of organic channels has never been more daunting. Amidst these sweeping algorithmic shifts, a growing chorus of digital marketing pundits and e-commerce cynics…
