The Hybrid Outbound Playbook: How SaaStr AI Combines Commercial Vendors with Internal Prospecting Agents
Executive Overview In the rapidly evolving landscape of B2B sales and marketing, artificial intelligence has shifted from a novel experiment to core infrastructure. Yet, as companies race to deploy AI sales development representatives (AI SDRs) and automated outbound engines, a critical architectural debate has emerged: Should organizations rely entirely on commercial third-party platforms, or must…
