The Trillion-Dollar Gamble: Inside Meta’s Off-Balance-Sheet AI Strategy and the Crisis of Consumer Trust

Executive Overview As social media feeds increasingly flood with artificial intelligence-generated content—leaving users navigating a landscape characterized by widespread confusion, lingering distrust, and occasional revulsion—major technology firms are doubling down. Rather than pumping the brakes on AI development, industry leaders are accelerating investments, ensuring that AI infiltration across consumer applications will only deepen. At the…

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