Beyond the Shelf: Rethinking Retail Stockouts Through Demand, Margin, and Commercial Exposure

Executive Overview In the high-stakes theater of modern retail, few metrics provide a greater illusion of control than the standard stockout rate. Clean, decisive, and easily digestible on a corporate dashboard, a low stockout percentage is frequently celebrated by management teams as a testament to operational efficiency. Yet, beneath these reassuring averages lies a persistent,…

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