DETROIT DISRUPTOR: How Modular Upfitter Grounded Pivoted Past the EV Slowdown to Secure $5M and Scale for the Future
DETROIT — In the high-stakes, capital-intensive world of automotive startups, few words strike more fear into founders than "pivot." For young companies building around nascent technologies, shifting direction usually signals an existential crisis, a frantic scramble to salvage burnt investor cash before the doors close. Yet, for Detroit-based Grounded, pivoting has become less of a…