The Architecture of Autonomous Intelligence: How the Model Context Protocol is Rewiring Market and Consumer Research
Executive Overview As artificial intelligence shifts rapidly from passive conversational assistants to autonomous agents capable of executing complex multi-step workflows, organizations face a critical integration bottleneck. According to McKinsey’s 2025 survey on the state of AI, 23% of organizations are actively scaling agentic AI systems in at least one enterprise function. Yet, the vast majority…
