Decoding Subscription Economics: What RevenueCat’s Massive Dataset Reveals About Free Trials, B2B Growth, and the Economics of AI
Executive Overview For decades, the standard playbook for software-as-a-service (SaaS) and Product-Led Growth (PLG) has relied on a rigid convention: the 14-day free trial. Copied verbatim from enterprise giants like Salesforce and HubSpot fifteen years ago, this arbitrary timeline has dictated how millions of users evaluate, purchase, and commit to digital tools. But as software…
