Artificial Intelligence and the E-Commerce Revolution: How AI-Aided Shopping is Rewriting the Rules of Product Returns and Consumer Confidence
Executive Overview For decades, the Achilles’ heel of the digital retail economy has been the product return. While e-commerce has scaled to unprecedented heights—capturing trillions of dollars in global transaction volume—logistical reverse-supply chains have struggled under the weight of "bracket buying," impulse purchasing, and systemic buyer’s remorse. For online merchants, returns are not merely an…
