Bridging the Digital-Physical Divide: How E-Commerce Brands Can Successfully Crack the Brick-and-Mortar Spa Market
Executive Overview For digital-first and direct-to-consumer (D2C) brands, the holy grail of expansion has long been physical retail. Breaking out of the digital ecosystem and onto the physical shelves of boutiques, luxury resorts, and specialty chains represents the ultimate validation of a brand’s market value. Yet, for online beauty and skincare companies, the journey from…
