Lights, Camera, Ballot Box: How L.A. Councilwoman Nithya Raman is Hacking the Mayoral Race with Viral Microdramas

Executive Overview On an unseasonably scorching September afternoon in Chatsworth, California, the air conditioning units at Capital Arts soundstages have given up entirely. Inside, a tight-knit crew of twenty-somethings has a grueling mandate: turn out four vertical microdramas in a single, breathless workday. This isn’t a standard Hollywood indie film shoot or a commercial for…

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The Vertical Economy Boom: How Microdramas and Short-Form Video Are Reshaping the $150 Billion Global Media Landscape

Executive Overview The media and entertainment industry is undergoing a structural paradigm shift, and 2026 will undoubtedly be remembered as the breakout milestone year for vertical media content in the United States and global markets. Long dominated by horizontal viewing habits—the legacy widescreen format inherited from cinema and traditional television—audiences are increasingly embracing a native-digital…

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