The Vertical Economy Boom: How Microdramas and Short-Form Video Are Reshaping the $150 Billion Global Media Landscape
Executive Overview The media and entertainment industry is undergoing a structural paradigm shift, and 2026 will undoubtedly be remembered as the breakout milestone year for vertical media content in the United States and global markets. Long dominated by horizontal viewing habits—the legacy widescreen format inherited from cinema and traditional television—audiences are increasingly embracing a native-digital…