The Evolving Merchant Playbook: AI Integration, Global Logistics, and Next-Gen Checkout Innovations
Executive Overview The global ecommerce landscape is undergoing a profound structural shift, characterized by the rapid convergence of generative artificial intelligence (genAI), deeply integrated cross-border logistics, and innovative financial instruments tailored for digital merchants. As online retail grows increasingly crowded, platform providers, logistics networks, and software developers are racing to arm merchants with tools designed…