Beyond the Amazon Default: How Foreign Merchants Can Crack the U.S. E-Commerce Market Through TikTok Shop and Localized Influencers
Executive Overview For decades, the standard playbook for international merchants looking to break into the United States e-commerce market has been straightforward: optimize a product listing, ship inventory to a Fulfillment by Amazon (FBA) warehouse, and bid aggressively on sponsored ads. While Amazon remains an undeniable behemoth—capturing a massive share of initial product searches—it is…
