The Slow Unraveling of Mailchimp: How a SaaS Legend Lost Its Way
Executive Overview For nearly two decades, Mailchimp was the undisputed gold standard for small business email marketing. It won by doing one thing exceptionally well: making email creation simple, accessible, and remarkably fast. Yet, over a seven-year period, a quiet transformation took place. The single-minded focus that built its empire was systematically diluted into an…