Paramount Global Drops the Showtime Moniker From Flagship Streaming Tier in Latest Identity Shift
Executive Overview In a quiet yet significant brand realignment, media conglomerate Paramount Global has officially announced the retirement of the iconic "Showtime" name from its premier streaming subscription tier. Beginning June 23, 2025, the package formerly recognized across global markets as Paramount+ With Showtime will be officially designated as Paramount+ Premium. This strategic pivot arrives…
