The Ruthless Economics of B2B SaaS: Why Builders Must Learn to Become Killers

Executive Overview In the modern landscape of B2B software and artificial intelligence, a comforting myth persists: that the market is big enough for everyone, that a rising tide lifts all boats, and that successful companies are built purely on the virtuous pursuit of customer delight. We are told that founders are "Builders"—visionaries crafting positive futures,…

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