The Great Disclosure Vacuum: How the U.S. and Europe Are Struggling to Regulate the Multi-Billion-Dollar Influencer Economy
Executive Overview In the digital age, a new commercial ecosystem has emerged, built on authenticity, parasocial relationships, and algorithmic reach. At its center sits the content creator—colloquially known as the social media influencer. Boasting an estimated 26.6 million participants in the United States alone, the creator economy has transformed from a cottage industry of lifestyle…
