Cracking the U.S. Market: How One Foreign Brand Turned Two Years of Patient Grinding Into a TikTok-Fueled "Overnight Success"
Executive Overview For international merchants eyeing expansion into the vast and lucrative United States retail market, the knee-jerk strategic playbook has historically pointed in one direction: Amazon. As the undisputed behemoth of American e-commerce, Amazon has long served as the default landing pad for foreign brands seeking scale, logistics infrastructure, and immediate access to high-intent…