The Genesis of Momentum: Why B2B Startups Must Recognize the Power of the "Mini-Brand"
Executive Overview For founders navigating the treacherous waters of early-stage B2B software and enterprise sales, the first 12 to 18 months are defined by a familiar, grinding paradox. Surviving this crucible requires performing what often feels like the impossible: convincing skeptical, risk-averse organizations to purchase yet another web service, application, or digital tool when they…
