The Race Against Time: How Flipkart and Amazon Are Upending India’s Quick-Commerce Battleground
Executive Overview India’s digital retail ecosystem is undergoing a seismic structural transformation. For years, the country’s tech-savvy consumers were courted with promises of next-day or same-day deliveries for groceries, electronics, and daily essentials. Today, that paradigm has shifted entirely to the beat of a much faster clock. The expectation of ultra-fast convenience—often measured in single-digit…