Breaking the Rules of Engagement: How High-Frequency Segmentation Is Redefining Ecommerce Email Marketing
Executive Overview For decades, the standard playbook for email marketing has preached caution. Conventional wisdom dictated that sending too many emails would destroy list health, inflate unsubscribe rates, and trigger deliverability penalties from major ESPs (Email Service Providers) like Klaviyo, Mailchimp, and ActiveCampaign. Marketers were warned to protect their sender reputations by strictly pruning inactive…
