The Battle for Agentic Commerce: Shopify Embraces Meta’s Muse as Amazon Draws the Line
Executive Overview The dawn of autonomous digital commerce has arrived, and it has immediately triggered a high-stakes ideological war over who controls the modern shopping experience. The catalyst is Muse, Meta’s advanced personal AI agent. Introduced in September 2026, Muse represents a paradigm shift in how consumers interact with the digital economy: it is designed…
