The Publisher’s Pivot: How AI Disruption and the Retail Revolution Are Forging a New Media Economy
Executive Overview For decades, the digital publishing and media ecosystem relied on a foundational, albeit fragile, social contract: search engines and social platforms would deliver the traffic, and publishers would monetize those eyeballs through programmatic, impression-based advertising. Today, that contract lies in tatters. The rapid ascension of generative artificial intelligence, AI-driven search summaries, and conversational…