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Grand Slams and Meet-Cutes: How the Chicago Cubs Are Redefining Sports Marketing With a TikTok Rom-Com

rifanmuazin29 minutes ago09 mins

Executive Overview In a bold blurring of the lines between professional sports entertainment and modern digital media, the Chicago Cubs are stepping up to the plate to launch an entirely new kind of content strategy. Moving far beyond traditional highlight reels, behind-the-scenes player vlogs, and standard promotional campaigns, the historic Major League Baseball franchise has…

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Grand Slams and Meet-Cutes: How the Chicago Cubs Are Redefining Sports Marketing With a TikTok Rom-Com

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Grand Slams and Meet-Cutes: How the Chicago Cubs Are Redefining Sports Marketing With a TikTok Rom-Com