Decoding Early-Stage SaaS Pricing: Why Pre-Product-Market Fit Startups Should Rely on Comparables Rather Than Innovation
Executive Overview For early-stage Software-as-a-Service (SaaS) founders, pricing is frequently approached as an existential puzzle. In the nascent phases of a company’s lifecycle—long before true product-market fit (PMF) has been established—founders often agonize over monetization strategies. Questions paralyze boardrooms and garage offices alike: Should we charge per user, per feature, or on a consumption basis?…
