The Death of the Org Chart: Why B2B Software Pricing is in a Freefall—and How the Industry is Rebuilding
Executive Overview For over two decades, the business-to-business (B2B) software industry operated on a simple, immutable rule: you price by the head. The per-seat licensing model—charging per user, per month—was a brilliantly effective proxy for corporate value. More employees meant more workflows, more data input, and inherently more utility extracted from an enterprise application. For…