Amazon’s Dual-Platform Playbook: How Tech and Entertainment Giants are Conquering India’s Fragmented Streaming Landscape
Executive Overview The global streaming wars have entered a hyper-localized, highly nuanced phase, and nowhere is this more evident than in India—a massive, culturally diverse, and economically stratified subcontinent. Recognizing that a one-size-fits-all subscription model is insufficient to capture a population of over 1.4 billion people, e-commerce and cloud computing behemoth Amazon has doubled down…
