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Executive Overview For millions of independent merchants, third-party marketplaces like Amazon and Walmart represent the ultimate double-edged sword. On one hand, these digital giants offer unprecedented reach, allowing even a bootstrapped home-garage enterprise to put its products in front of millions of potential global consumers overnight. On the other hand, this immense reach comes with…

Executive Overview For millions of third-party merchants operating in the digital economy, major ecommerce marketplaces like Amazon and Walmart represent the ultimate double-edged sword. On one hand, these platforms offer unprecedented access to massive, global consumer bases, allowing even a bootstrapped garage startup to place its products in front of millions of potential buyers overnight….