Google’s War on Bots: Inside the Rollout of google.com/goto Redirects and the Shifting Landscape of SEO
Executive Overview For decades, Google has served as the undisputed gateway to the internet, indexing billions of web pages and mediating trillions of searches. However, the foundational mechanics of how search engine results pages (SERPs) are consumed have fundamentally evolved. Today, human users account for only a fraction of incoming search traffic. Automated bots—driven by…
