Project Bluebird and the Battle for Twitter’s Ghost: Inside the Launch of Twitter.now
Executive Overview In the fast-moving and often contentious landscape of modern social media, few corporate transformations have been as abrupt or polarizing as Elon Musk’s dismantling of the original Twitter brand in favor of "X." When Musk systematically discarded the iconic blue bird logo, the familiar nomenclature, and decades of entrenched cultural capital, he left…
