The Inevitable Pivot: Why Tech’s Biggest Product-Led Companies Are Quietly Embracing Sales Culture
Executive Overview For the better part of the last decade, the holy grail of software-as-a-service (SaaS) was the pure, unadulterated product-led growth (PLG) motion. The gospel preached by elite tech founders was simple: build a brilliant tool, place it on the open internet, let it virally loop through user adoption, and allow the product to…
