The Undisputed King of Linear TV: How Live Sports and Free Streaming Defied Cord-Cutting Trends in May 2025

Executive Overview The shifting battleground of modern media continues to offer stark reminders of a fundamental industry truth: while on-demand streaming algorithms and subscription video-on-demand (SVOD) platforms have profoundly altered consumer habits, live sports remain the ultimate lifeblood of traditional television. The latest data released by Nielsen in its June 2025 Media Distributor Gauge underscores…

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