The Undying Pull of the Live Arena: How the NBA Playoffs and Tubi Reshaped the May 2025 Television Landscape
Executive Overview In an era defined by the relentless march of on-demand entertainment, algorithmic recommendation engines, and the continuous fragmentation of the home viewing experience, traditional television has found a resilient, highly potent anchor: live sports and free ad-supported streaming. According to the latest figures released by Nielsen via its Media Distributor Gauge, the month…
