The Quiet Demise of ‘Copilot+’: How Microsoft and OEMs Silently Abandoned Tarnished AI PC Branding
Executive Overview The technology industry moves at a blistering pace, but rarely does a multi-billion-dollar marketing initiative go from crown jewel to corporate ghost town quite as rapidly as Microsoft’s "Copilot+ PC" brand. Launched with fanfare and grand ambitions in early 2024, the Copilot+ PC designation was intended to serve as the definitive consumer compass…
