The Illusion of Growth: Why Your Busiest E-Commerce Holiday Season May Be Your Least Profitable
Executive Overview For the uninitiated online retailer, the fourth quarter represents the holy grail of commerce. Dashboards light up with notifications of incoming sales, inventory moves at a blistering pace, and top-line revenue metrics reach heights that dwarf the rest of the year. To the casual observer, a booming holiday rush is the ultimate indicator…
