The Evolution of Mobile Commerce: Navigating the Strategic Shift From SMS to Rich Communication Services (RCS)
Executive Overview Text message marketing has long operated under a strict minimalist philosophy. For decades, retailers and ecommerce merchants relied on Short Message Service (SMS)—the digital equivalent of a plain-text telegram—to broadcast flash sales, delivery updates, and promotional alerts within a 160-character constraint. While universally accessible and historically reliable, SMS has inherent structural limitations. It…