The State of Digital Asset Management: Integration Imperatives, AI Provenance, and the High Stakes of Cloud Custody
Executive Overview As the digital ecosystem hurtles deeper into an era defined by hyper-scale generative artificial intelligence, shifting regulatory frameworks, and increasingly complex enterprise infrastructures, the field of Digital Asset Management (DAM) is undergoing a profound structural evolution. No longer viewed merely as static repositories for brand collateral or digital media storage, DAM systems have…
